Florim | Uncompromising elegance
Florim | The safety of a single color
Florim | New life to a timeless material
An innate passion for beauty and great determination have driven the company to challenge common conceptions and successfully transform what we all call a tile from a functional to a design object. A past of almost 60 years, rooted in the Sassuolo ceramic district (Modena), is connected to an international trendsetter present thanks to Claudio Lucchese’s leadership and a high-end product recognised in markets all over the world.
We consider “Made in Florim” to be a guarantee of quality, innovation and Italian expertise with a special focus on corporate social responsibility.
Anyone without hands-on experience of the ceramic industry will not understand the importance of every grain of sand: attention to detail is everything to us. The Florim product is the result of innate attention to design paired with the most modern technology. It takes passion and creativity, patience and research.
Florim ceramic products are the result of the most advanced production technologies combined with constant aesthetic research.
Porcelain stoneware slabs that meet the most varied design requirements and give rooms a distinct personality. The Group distributes across the world under the Floor Gres, Rex, Cerim, Casa dolce casa – Casamood, FLORIM stone and CEDIT – Ceramiche d’Italia brands.
Cemente – modern minimalism for а clean and linear space
For those who love the simple design and are looking for safety and functionality in the face of sintered ceramics.
Available in three different color schemes, FLORIM STONE offers countertops with high technical characteristics. They are easy to clean and do not stain, even in their lightest shades. They withstand the highest temperatures and do not change color over time.
Surface continuity is guaranteed by the starting size of the sheet that is more than 3 yards long. For those looking for a clean and minimal environment without interruptions, FLORIM stone provides three different thickness options that let you complete every part of the kitchen (countertop, front, splashback, table) and bathroom (countertop and elements).
Note: The FLORIM STONE porcelain mixture is made up of natural raw materials, does not contain resins and is completely safe in contact with any food. Cemente light gray – the color closest to ordinary cement – has a classic matt finish. White (ivory) and dark gray are characterized by velvety surfaces, with a uniform and matte appearance, but have a slightly wavy-to-the-touch structure. This is an almost imperceptible movement, which gives the material great depth and makes it pleasant to the touch.
Color – The safety of a single color
Clean color or plays with the elements
The single color is an easy choice for those who have already decided on a color for their space, as well as for those who need time and prefer to provide color using the furnishing elements. In any situation, FLORIM stone provides the certainty of continuity over time. It fears neither heat nor stains and it does not yellow because it contains no resins.
The range of FLORIM stone colors is available in two finishes (glossy and matt) that are at the two extremes of elegance – black and white. It is an essential chromatic dualism that develops the desires of those seeking brightness and cleanliness on white and the elegance of space on black. Opposites that meet for those looking for strong customization of the space and who choose the two “colors – non-colors” to match the various elements of the kitchen or bathroom.
Note: FLORIM stone porcelain stoneware is a mixture of natural raw materials and it is completely safe in contact with any food.
Marble – Uncompromising elegance
The most precious and modern marble essences endowed with new functionality
Marquinia, Statuary, Calacatta and Calacatta Gold marble are some of the available FLORIM stone marble choices to dominate the space with elegance and uncompromising functionality. Imposing porcelain stoneware sheets interpret these unusual precious essences, extremely difficult to find, especially in such large formats.
With singular attention to detail, FLORIM stone restores new life to a material that is as beautiful as it is delicate.FLORIM stone fears neither heat, stains nor color changes and it is easy to maintain, both in the dark shades and in the most delicate colors.
Note: The versions of “Marble” are available in three different surface finishes: matt, glossy and the characteristic velvet surface that provides a particular slightly wavy structure to the touch. It is an almost imperceptible movement that gives the material great depth and makes it pleasant to touch.
Metal – New effects for furnishing
For those who want a personal, modern and immediately recognizable space
A metal effect, available in two color schemes, gives the kitchen a note of creativity for those seeking unique furnishing choices. Extremely large size sheets let you appreciate the proposed surfaces with continuity, normally not used as countertops due to their poor functionality. The FLORIM stone porcelain stoneware sheets have no fear of time, stains, the heat and scratches. They are easy to clean, they do not release toxic substances in contact with foods and they are easy to maintain.
Note: Obtained from a damp ground mixture of natural raw materials, compacted and fired at more than 2,100°F, FLORIM stone withstands wear, solvents, disinfectants and detergents. Unattainable qualities for metals used as countertops.
Solid – Homogeneous color for high design versatility
Four full-bodied solid colors to ensure maximum workability and customization
Three neutral, yet clearly defined colors: GRAPHITE, CLAY, CREAM, are available with mesh backing in 12 mm thickness and without mesh in 20 mm thickness, in Matte and Glossy surface to enhance the color depth according to your taste. PURE WHITE color is available with mesh backing in 6 and 12 mm thicknesses and without backing in 20 mm to further expand the possibilities of use. Pure White is a total white surface available on both Matt and Glossy. It offers one of the purest shades available on the market, designed for furniture application, worktops and any other architectural needs.
The production technology of FLORIM Stone allows the creation of a full-bodied, compact and sintered surface characterized by homogeneous color throughout the material thickness to ensure maximum workability and customization. The surface and edges of the SOLID color collection can be processed same as natural stone, providing the designer or interior decorator with a versatile product, which remains unchanged technically and aesthetically throughout its depth. Clear example of the latter is the grooves execution on the countertop drain board.
The 160×320 cm size along with its workability allows meeting the design needs of the furniture and architectural industries as well as the ones of the stone fabricators.
Stone – new life to a timeless material
Various interpretations of natural stone to finish the kitchen environment
Vintage, elegant, modern, essential – the most recent stylistic trends find their own furnishing finish in the proposed stones without any functional compromises. Thanks to the production specifications of porcelain stoneware, the material provides high technical performance that stands up to a comparison to natural stone. It has no fear of stains, heat or scratches, it does not change color and it is easy to maintain.
The customization of the space continues in a play of material and thickness options. In the various proposed solutions, FLORIM stone offers the possibility of completing your bathroom and kitchen environment selecting a single surface or various material interpretations by simply varying thickness, without sacrificing functionality.
Note: In the proposed stones, FLORIM stone offers different surface finish versions depending on the selected stone: matt, glossy and the extremely particular velvet surface that provides a particular slightly wavy structure to the touch. It is an almost imperceptible movement that gives the material great depth and makes it pleasant to touch.