Florim

Florim | Uncompromising elegance

Florim | The safety of a single color

Florim | New life to a timeless material

About Florim

An innate passion for beauty and great determination have driven the company to challenge common conceptions and successfully transform what we all call a tile from a functional to a design object. A past of almost 60 years, rooted in the Sassuolo ceramic district (Modena), is connected to an international trendsetter present thanks to Claudio Lucchese’s leadership and a high-end product recognised in markets all over the world.

We consider “Made in Florim” to be a guarantee of quality, innovation and Italian expertise with a special focus on corporate social responsibility.

Anyone without hands-on experience of the ceramic industry will not understand the importance of every grain of sand: attention to detail is everything to us. The Florim product is the result of innate attention to design paired with the most modern technology. It takes passion and creativity, patience and research.

Florim ceramic products are the result of the most advanced production technologies combined with constant aesthetic research.

Porcelain stoneware slabs that meet the most varied design requirements and give rooms a distinct personality. The Group distributes across the world under the Floor Gres, Rex, Cerim, Casa dolce casa – Casamood, FLORIM stone and CEDIT – Ceramiche d’Italia brands.

Series

Cemente

Color

Marble

Metal

Solid

Stone

Technology

We look to the future, empowered by our roots

At the heart of Florim’s production is state-of-the-art technology. Huge automated machines and anthropomorphic robots, combined with the care of human labor, guarantee the highest “Made in Florim” quality.

Innovation and sustainability materialize in large production plants, which are impressive both to the eye and as an experience, and with minimal impact on the environment.
Our value chain
FLORIM STONE

Where nature meets technological innovation

The best for kitchen countertops and all the extras around them, finally in a custom-tailored style and design without compromise. Uniquely large-size ceramic slabs (larger than 160 x 320 cm), available in three thicknesses (6, 12 and 20 mm) and different surface treatments, are available to interior decorators to provide creative flexibility and high technical and aesthetic characteristics. FLORIM STONE gives space for maximum aesthetic and color flexibility: a selection of slabs with a different look and feel that fit a wide range of styles. The quality of the material, the attention to detail and the technical characteristics are guaranteed by Florim’s fifty years of experience.
The advantages of porcelain stoneware
Made from a natural blend of clay and mineral dyes, the FLORIM STONE countertop is:
- waterproof porcelain stoneware product;
- resistant to high temperatures, UV rays and atmospheric conditions;
- scratch resistant;
- completely waterproof, hygienic and easy to clean.
Why choose a porcelain stoneware countertop?

Hygienic and easy to clean. Durability and design

Beauty or functionality? Finally an easy choice: FLORIM STONE, the perfect combination of durability, design and customization options.

The ceramic slab is a mixture of natural materials, pressed and subjected to a firing process at over 2100 degrees Fahrenheit, which makes it resistant to wear, mechanical and thermal stress. Even from the hottest pans. This is a material that supports each of your culinary experiments, and the unsuccessful ones are easy to clean. FLORIM STONE does not contain resins, is hygienic and is completely safe in contact with any food. The color does not change over time and the porcelain top does not scratch.

Wide range for customization

The neutrality of pure color, the warmth of wood texture, the elegance of marble or the extravagance of metal – style is a personal thing and should never be questioned, so FLORIM STONE offers the widest possible range of choices, ensuring attention to detail and stylistic suitability.

Thanks to the three different thickness options, a single material can unite all the elements in the kitchen together, with style and practical functionality.

Certificates

Effects

Cement

: Florim Effect Cement 4

Cemente – modern minimalism for а clean and linear space

For those who love the simple design and are looking for safety and functionality in the face of sintered ceramics.

Available in three different color schemes, FLORIM STONE offers countertops with high technical characteristics. They are easy to clean and do not stain, even in their lightest shades. They withstand the highest temperatures and do not change color over time.

Surface continuity is guaranteed by the starting size of the sheet that is more than 3 yards long. For those looking for a clean and minimal environment without interruptions, FLORIM stone provides three different thickness options that let you complete every part of the kitchen (countertop, front, splashback, table) and bathroom (countertop and elements).

Note: The FLORIM STONE porcelain mixture is made up of natural raw materials, does not contain resins and is completely safe in contact with any food. Cemente light gray – the color closest to ordinary cement – has a classic matt finish. White (ivory) and dark gray are characterized by velvety surfaces, with a uniform and matte appearance, but have a slightly wavy-to-the-touch structure. This is an almost imperceptible movement, which gives the material great depth and makes it pleasant to the touch.

Color

: Florim Effect Color

Color – The safety of a single color

Clean color or plays with the elements

The single color is an easy choice for those who have already decided on a color for their space, as well as for those who need time and prefer to provide color using the furnishing elements. In any situation, FLORIM stone provides the certainty of continuity over time. It fears neither heat nor stains and it does not yellow because it contains no resins.

The range of FLORIM stone colors is available in two finishes (glossy and matt) that are at the two extremes of elegance – black and white. It is an essential chromatic dualism that develops the desires of those seeking brightness and cleanliness on white and the elegance of space on black. Opposites that meet for those looking for strong customization of the space and who choose the two “colors – non-colors” to match the various elements of the kitchen or bathroom.

Note: FLORIM stone porcelain stoneware is a mixture of natural raw materials and it is completely safe in contact with any food.

Marble

: Florim Effect Marble

Marble – Uncompromising elegance

The most precious and modern marble essences endowed with new functionality

Marquinia, Statuary, Calacatta and Calacatta Gold marble are some of the available FLORIM stone marble choices to dominate the space with elegance and uncompromising functionality. Imposing porcelain stoneware sheets interpret these unusual precious essences, extremely difficult to find, especially in such large formats.

With singular attention to detail, FLORIM stone restores new life to a material that is as beautiful as it is delicate.FLORIM stone fears neither heat, stains nor color changes and it is easy to maintain, both in the dark shades and in the most delicate colors.

Note: The versions of “Marble” are available in three different surface finishes: matt, glossy and the characteristic velvet surface that provides a particular slightly wavy structure to the touch. It is an almost imperceptible movement that gives the material great depth and makes it pleasant to touch.

Metal

: Florim Effect Metal

Metal – New effects for furnishing

For those who want a personal, modern and immediately recognizable space

A metal effect, available in two color schemes, gives the kitchen a note of creativity for those seeking unique furnishing choices. Extremely large size sheets let you appreciate the proposed surfaces with continuity, normally not used as countertops due to their poor functionality. The FLORIM stone porcelain stoneware sheets have no fear of time, stains, the heat and scratches. They are easy to clean, they do not release toxic substances in contact with foods and they are easy to maintain.

Note: Obtained from a damp ground mixture of natural raw materials, compacted and fired at more than 2,100°F, FLORIM stone withstands wear, solvents, disinfectants and detergents. Unattainable qualities for metals used as countertops.

Solid

: Florim Effect Solid 4

Solid – Homogeneous color for high design versatility

Four full-bodied solid colors to ensure maximum workability and customization

Three neutral, yet clearly defined colors: GRAPHITE, CLAY, CREAM, are available with mesh backing in 12 mm thickness and without mesh in 20 mm thickness, in Matte and Glossy surface to enhance the color depth according to your taste. PURE WHITE color is available with mesh backing in 6 and 12 mm thicknesses and without backing in 20 mm to further expand the possibilities of use. Pure White is a total white surface available on both Matt and Glossy. It offers one of the purest shades available on the market, designed for furniture application, worktops and any other architectural needs.

The production technology of FLORIM Stone allows the creation of a full-bodied, compact and sintered surface characterized by homogeneous color throughout the material thickness to ensure maximum workability and customization. The surface and edges of the SOLID color collection can be processed same as natural stone, providing the designer or interior decorator with a versatile product, which remains unchanged technically and aesthetically throughout its depth. Clear example of the latter is the grooves execution on the countertop drain board.

The 160×320 cm size along with its workability allows meeting the design needs of the furniture and architectural industries as well as the ones of the stone fabricators.

Stone

: Florim Effect Stone 2

Stone – new life to a timeless material

Various interpretations of natural stone to finish the kitchen environment

Vintage, elegant, modern, essential – the most recent stylistic trends find their own furnishing finish in the proposed stones without any functional compromises. Thanks to the production specifications of porcelain stoneware, the material provides high technical performance that stands up to a comparison to natural stone. It has no fear of stains, heat or scratches, it does not change color and it is easy to maintain.

The customization of the space continues in a play of material and thickness options. In the various proposed solutions, FLORIM stone offers the possibility of completing your bathroom and kitchen environment selecting a single surface or various material interpretations by simply varying thickness, without sacrificing functionality.

Note: In the proposed stones, FLORIM stone offers different surface finish versions depending on the selected stone: matt, glossy and the extremely particular velvet surface that provides a particular slightly wavy structure to the touch. It is an almost imperceptible movement that gives the material great depth and makes it pleasant to touch.